Ben & Jerry's new champion of health? Not quite.

OLGA KHAZAN --- The Atlantic 

A Vermont bill was passed last month requiring foods made with GMOs to be labeled as such. However, some organizations believe this labeling will hinder sales for food products and stores alike. Proponents of the GMO-labeling have found an unlikely ally in Ben & Jerry's, the popular Vermont-based ice cream brand.

The company has even renamed one of its most beloved treats to recognize its stance on GMO labeling. Once known as "Chocolate Fudge Brownie," the renamed "Food Fight Fudge Brownie" will be sold exclusively in two of the company's stores in Vermont. In addition, proceeds of the product will benefit GMO-labeling initiatives. 

According to Olga Khazan of the Atlantic, 

"Ben & Jerry’s has an odd history with GMOs, though. Two years ago, Unilever spent nearly half a million dollars trying to defeat a California GMO-labeling ballot initiative, and labeling proponents were miffed. Now, the company is phasing out GMOs from its products—14 of its 50 flavors are now GMO-free. It's also lobbying to pass labeling bills in Oregon and elsewhere, complete with what sounds like some sort of nationwide tour of Chunky-Monkey-and-food-policy fireside chats." 

However, not all labeling initiatives are created equal. In fact, it has yet to be proven that GMO are harmful to health. 

"There is no scientific evidence that GMOs are harmful to health. But it does seem like even though anti-GMO groups say labeling is only about empowering customers, what regular people hear is that GMOs need to be labeled because they are dangerous to eat. According to an ABC News poll conducted last year, 52 percent of people believe GMOs are unsafe, 13 percent are unsure, and just over a third believe they’re safe to eat. Nearly everyone in the same poll—93 percent—said they supported GMO food labeling, and most of those people said that if they knew which foods contained GMOs, they would be less likely to buy them." 

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