Political advertising may reach $50 million by November election in Colorado

According to recent financial reports and estimates, more than $43 million worth of political ads will be spent by Nov. 6. 

Sandra Fish --- Colorado Public Radio 

The U.S. Senate race. The 6th Congressional District. Obamacare. Birth control. Immigration. The topics seem never ending -- and it will only get worse as the Nov. 4 general election nears. More than $43 million in political ads – almost 18 days worth of time – have aired or will air through Election Day. That’s according to contracts filed by Colorado television stations with the Federal Communications Commission through Aug. 15. 

The tally doesn’t include cable or satellite ad buys. Stations in Colorado Springs, Grand Junction and Durango weren’t required to begin filing the ad contract information until July 1.

Each week beginning Monday, Colorado Public Radio News will share updated information on political advertising, highlighting different aspects of the political ad invasion leading up to the Nov. 4 general election. of the political ads.

But today, some highlights so far:

  • Democratic candidates and groups are outspending Republicans so far about $24 million to $15 million.

  • The big-ticket race is the U.S. Senate contest between incumbent Democratic Sen. Mark Udall and his GOP challenger U.S. Rep. Cory Gardner. Udall has purchased $3.7 million and Gardner almost $3.2 million to promote their candidacies – and often to criticize the other candidate.

  • Udall and Gardner aren’t the biggest spenders in the Senate race. The Senate Majority PAC is spending almost $5.7 million while the Democratic Senatorial Campaign Committee is in for $4.3 million in ads. The National Republican Senatorial Committee has $1.8 million in ad contracts.

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